Read the most frequently asked 13 top Public Relations multiple choice questions and answers PDF for freshers and experienced. Public Relations objective questions and answers pdf download free.
Public Relations Multiple Choice Questions and Answers PDF Experienced Freshers
1. What is a Pitch Letter?
While the press release is written in third person, the pitch letter allows for direct communication between the publicist and the journalist. It is an opportunity to pique interest, form a relationship, and persuade. Bad pitch letters begin with boring formalities or promotional hype. Good pitch letters begin with a striking opening that immediately alerts the journalist to an interesting story possibility (e.g. if you're promoting sunscreen: "In the time it takes to read this letter, seven new cases of melanoma will be diagnosed." Or, if you're an accountant: "Americans who were unaware of a new tax break needlessly paid more than $5 billion in extra taxes last year -- and time is running out for them to get that money back."
The pitch letter has one purpose: to persuade the journalist to read the attached press release. Personalize it, keep it short, sign it, and clip it to the front of your press release.
2. What is the definition for publicity?
Publicity is the deliberate attempt to manage the public's perception of a product. The product could include anything from traditional goods and services, to celebrities, or works of entertainment.
From a marketing perspective, publicity is one of the variables that comprise the promotional mix. The other components of promotions are advertising, sales promotion, and personal selling. Promotion is one of the variables that comprise the marketing mix.
3. How can it be analyzed to find something, which is “Newsworthy” about the Business?
An editor, an item is newsworthy if one feels that his readers, listeners, or viewers are finding it interesting and/or very useful. What is newsworthy to the editor of Field & Stream is, of course a quite different from what is newsworthy is to the editor when used in a Cosmopolitan way. However, all newsworthy items do have some things in common.
To uncover the newsworthiness in any business, one should think about your target customer. Try to understand by making yourself in his or her shoes. What will make you excited? Intrigued or Provoked. Now, think about how a business provides some type of service, product, or information that feeds into these reactions.
Firstly, try to remember a pitch letter opening for the accountant. One might think that being one of a hundred accountants in a town might make it very tough to be newsworthy, but an American who are unaware of a new tax break needlessly paid more than $5 billion in extra taxes last year. As per the survey and time is running out for them to get that money back from the IR
One should make a good business reporters stand up and take notice. In such cases, the accountant’s target customers are individuals and business who are regularly filing taxes. One should also try to understand what gets them excited and intrigued. The notion as per people’s mentality is that they may have some money due back to them. What will provoke them? It is the realization that there is a deadline to claim that money back.
Notice that the pitch does not talk about “Local accountant MR.XXX has specialized in tax overpayments” or “Mr., a graduate of the University of Michigan, has opened an accounting practice specializing in tax overpayments”. Those are angles of interest chiefly to Mr. However; “one should always needlessly pay more than certain amount in extra taxes” it is just an angle of interest to just about everyone.
4. What do you think are the work context in public relations?
One should be very comfortable to converse on the telephone and know how to tackle few issues over the telephone. One should know about the differences between the strutted and unstructured work as to what extent the job should be structured against allowing he workers to determine task, priorities, and goals. This needs the familiarity to have face-to-face discussions, electronic email, freedom, and comfort ness to make the right decisions. Understanding and, having contact with others. Dealing with external customers, letter, and memo’s, co ordinate and lead others.
5. What are the different work styles you observe in Public relation job?
The attention to detail when completing the task given will have the below styles:
Co-operation - This job profile requires being pleasant with others and understanding other needs, which is helpful in the job.
Analytical thinking - Job requires analyzing information and work efficiently by using work logics by addressing issues which are related to work and problems which are often faced.
Leadership qualities, which talks about your abilities to lead, take charge by offering opinions and directions.
Dependability is one aspect of public relations where you are responsible for certain areas and being reliable and dependable and obligations are fulfilled.
Integrity and initiative - Integrity is being honest and having work ethics as public relations deals with lot of people and Initiative requires the willingness to take on responsibilities and challenges.
Innovations and interdependence - In PR innovations are needed, as job requires alternative thinking, creativity to develop new ideas for work related problems.
Interdependence refers to developing one’s own way to work, guide one’s self, with little or no supervision depending on one’s ability to get ones work done.
6. What are the main responsibilities in Public Relations (PR)?
PR is responsible to various activities like identifying main clients, audiences, groups, and act as a communication team by determining the best way to communicate to public and publicize the information. Responsible to write interesting and effective press releases, Prepare information, maintain which intranet web pages and company internet site.
Managing events, which are special such as races, sponsorship parties, and parties that, will introduce new products, and various activities like get to gather which supports and gains public attention with advertising directly and not through media channels. Managing budgets related to communications. Maintain the company corporate image and identity, which includes the logos and signage.
Arranging contacts and other form of interviews for executives and draft speeches for high-level management people. Arranging interviews with in the organization, arrange, review supervise; assign the activities of public relations staff. Evaluation of the programs based on advertisement and, promotion for compatibility with public relation efforts.
Helping in establishing and maintenance of government officials and thereby creating an effective working relationship with municipals and media representatives. Confer to internal communications with labor relation managers, which keeps employees, informed about the activities in the company.
7. What is a public relation?
Account is the detailed record of an owner’s equity, particular asset, liability, revenue, or expense. Accounts are material stock statements and accounting.
Financial Accounting is the area of accounting with reporting financial information to interested external parties. Finance is to distribute the costs.
8. If you are employed, how can you add value to the company based on qualification and experience?
Due to my long-term History of getting things done, combined with my interests and experience would make me a valuable employee.
9. How and where do I submit articles for publication?
Well there are many article directories out there, so the best way to find the ones to submit to would be to do a search on Google for article directory or submit articles and you will find places to submit your article.
10. What is the definition of advertising?
Advertising is a paid form of communication tools to communicate with the mass people. Any means by which an organization seeks to influence the thought and actions of an individual, usually used to sell a product or to promote goodwill. (Webster's Pocket Business Dictionary)
11. What are the limitations of marketing?
Internet marketing requires customers to use newer technologies rather than traditional media. Low-speed Internet connections are another barrier: If companies build large or overly complicated websites, individuals connected to the Internet via dial-up connections or mobile devices may experience significant delays in content delivery.
From the buyer's perspective, the inability of shoppers to touch, smell, taste, or "try on" tangible goods before making an online purchase can be limiting. However, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services.
A survey of 410 marketing executives listed the following barriers to entry for large companies looking to market online: insufficient ability to measure impact, lack of internal capability, and difficulty convincing senior management.
12. How do you hire a good PR person?
I usually call the editors of my target publications and ask them who they like to work with and why. This is how I found Katy, who helped with the Netscape launch. The editor I spoke with said, “She is one of only two people that have my private line and can call me direct anytime”. Now that is a referral.
I also find a good PR person that I respect, and ask for referrals. During the interview, I know I have the right person if they bring a big book of press hits. Good promotional PR folks love to “count scalps”, and will love to show off the results they achieved.
13. How and why should I work with the industry analysts?
The industry analysts are experts in their specific markets. As such, they need to stay in the know about the various vendors and technologies. They are interested in your product and company and how it compares. They use this information to generate reports and seminars that are circulated to their paying accounts. They also consult with their accounts and referenced by the press as they categorize products and make product and technology recommendations.
Public Relations Multiple Choice Questions and Answers PDF Experienced Freshers
1. What is a Pitch Letter?
While the press release is written in third person, the pitch letter allows for direct communication between the publicist and the journalist. It is an opportunity to pique interest, form a relationship, and persuade. Bad pitch letters begin with boring formalities or promotional hype. Good pitch letters begin with a striking opening that immediately alerts the journalist to an interesting story possibility (e.g. if you're promoting sunscreen: "In the time it takes to read this letter, seven new cases of melanoma will be diagnosed." Or, if you're an accountant: "Americans who were unaware of a new tax break needlessly paid more than $5 billion in extra taxes last year -- and time is running out for them to get that money back."
The pitch letter has one purpose: to persuade the journalist to read the attached press release. Personalize it, keep it short, sign it, and clip it to the front of your press release.
2. What is the definition for publicity?
Publicity is the deliberate attempt to manage the public's perception of a product. The product could include anything from traditional goods and services, to celebrities, or works of entertainment.
From a marketing perspective, publicity is one of the variables that comprise the promotional mix. The other components of promotions are advertising, sales promotion, and personal selling. Promotion is one of the variables that comprise the marketing mix.
3. How can it be analyzed to find something, which is “Newsworthy” about the Business?
An editor, an item is newsworthy if one feels that his readers, listeners, or viewers are finding it interesting and/or very useful. What is newsworthy to the editor of Field & Stream is, of course a quite different from what is newsworthy is to the editor when used in a Cosmopolitan way. However, all newsworthy items do have some things in common.
To uncover the newsworthiness in any business, one should think about your target customer. Try to understand by making yourself in his or her shoes. What will make you excited? Intrigued or Provoked. Now, think about how a business provides some type of service, product, or information that feeds into these reactions.
Firstly, try to remember a pitch letter opening for the accountant. One might think that being one of a hundred accountants in a town might make it very tough to be newsworthy, but an American who are unaware of a new tax break needlessly paid more than $5 billion in extra taxes last year. As per the survey and time is running out for them to get that money back from the IR
One should make a good business reporters stand up and take notice. In such cases, the accountant’s target customers are individuals and business who are regularly filing taxes. One should also try to understand what gets them excited and intrigued. The notion as per people’s mentality is that they may have some money due back to them. What will provoke them? It is the realization that there is a deadline to claim that money back.
Notice that the pitch does not talk about “Local accountant MR.XXX has specialized in tax overpayments” or “Mr., a graduate of the University of Michigan, has opened an accounting practice specializing in tax overpayments”. Those are angles of interest chiefly to Mr. However; “one should always needlessly pay more than certain amount in extra taxes” it is just an angle of interest to just about everyone.
4. What do you think are the work context in public relations?
One should be very comfortable to converse on the telephone and know how to tackle few issues over the telephone. One should know about the differences between the strutted and unstructured work as to what extent the job should be structured against allowing he workers to determine task, priorities, and goals. This needs the familiarity to have face-to-face discussions, electronic email, freedom, and comfort ness to make the right decisions. Understanding and, having contact with others. Dealing with external customers, letter, and memo’s, co ordinate and lead others.
5. What are the different work styles you observe in Public relation job?
The attention to detail when completing the task given will have the below styles:
Co-operation - This job profile requires being pleasant with others and understanding other needs, which is helpful in the job.
Analytical thinking - Job requires analyzing information and work efficiently by using work logics by addressing issues which are related to work and problems which are often faced.
Leadership qualities, which talks about your abilities to lead, take charge by offering opinions and directions.
Dependability is one aspect of public relations where you are responsible for certain areas and being reliable and dependable and obligations are fulfilled.
Integrity and initiative - Integrity is being honest and having work ethics as public relations deals with lot of people and Initiative requires the willingness to take on responsibilities and challenges.
Innovations and interdependence - In PR innovations are needed, as job requires alternative thinking, creativity to develop new ideas for work related problems.
Interdependence refers to developing one’s own way to work, guide one’s self, with little or no supervision depending on one’s ability to get ones work done.
6. What are the main responsibilities in Public Relations (PR)?
PR is responsible to various activities like identifying main clients, audiences, groups, and act as a communication team by determining the best way to communicate to public and publicize the information. Responsible to write interesting and effective press releases, Prepare information, maintain which intranet web pages and company internet site.
Managing events, which are special such as races, sponsorship parties, and parties that, will introduce new products, and various activities like get to gather which supports and gains public attention with advertising directly and not through media channels. Managing budgets related to communications. Maintain the company corporate image and identity, which includes the logos and signage.
Arranging contacts and other form of interviews for executives and draft speeches for high-level management people. Arranging interviews with in the organization, arrange, review supervise; assign the activities of public relations staff. Evaluation of the programs based on advertisement and, promotion for compatibility with public relation efforts.
Helping in establishing and maintenance of government officials and thereby creating an effective working relationship with municipals and media representatives. Confer to internal communications with labor relation managers, which keeps employees, informed about the activities in the company.
7. What is a public relation?
Account is the detailed record of an owner’s equity, particular asset, liability, revenue, or expense. Accounts are material stock statements and accounting.
Financial Accounting is the area of accounting with reporting financial information to interested external parties. Finance is to distribute the costs.
8. If you are employed, how can you add value to the company based on qualification and experience?
Due to my long-term History of getting things done, combined with my interests and experience would make me a valuable employee.
9. How and where do I submit articles for publication?
Well there are many article directories out there, so the best way to find the ones to submit to would be to do a search on Google for article directory or submit articles and you will find places to submit your article.
10. What is the definition of advertising?
Advertising is a paid form of communication tools to communicate with the mass people. Any means by which an organization seeks to influence the thought and actions of an individual, usually used to sell a product or to promote goodwill. (Webster's Pocket Business Dictionary)
11. What are the limitations of marketing?
Internet marketing requires customers to use newer technologies rather than traditional media. Low-speed Internet connections are another barrier: If companies build large or overly complicated websites, individuals connected to the Internet via dial-up connections or mobile devices may experience significant delays in content delivery.
From the buyer's perspective, the inability of shoppers to touch, smell, taste, or "try on" tangible goods before making an online purchase can be limiting. However, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services.
A survey of 410 marketing executives listed the following barriers to entry for large companies looking to market online: insufficient ability to measure impact, lack of internal capability, and difficulty convincing senior management.
12. How do you hire a good PR person?
I usually call the editors of my target publications and ask them who they like to work with and why. This is how I found Katy, who helped with the Netscape launch. The editor I spoke with said, “She is one of only two people that have my private line and can call me direct anytime”. Now that is a referral.
I also find a good PR person that I respect, and ask for referrals. During the interview, I know I have the right person if they bring a big book of press hits. Good promotional PR folks love to “count scalps”, and will love to show off the results they achieved.
13. How and why should I work with the industry analysts?
The industry analysts are experts in their specific markets. As such, they need to stay in the know about the various vendors and technologies. They are interested in your product and company and how it compares. They use this information to generate reports and seminars that are circulated to their paying accounts. They also consult with their accounts and referenced by the press as they categorize products and make product and technology recommendations.
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